Welcome to the first day of the rest of your life, now what?
An authentic, thought-provoking ad campaign using real experiences of peoples’ journeys as they navigate through the next phases of their lives. Prompting the question, “When it’s my turn what will I do?”
Following WWII, the newly created Federal People’s Republic of Yugoslavia erected Spomeniks (monuments) as symbols of the nation’s shared loss and grief. Forgotten, futuristic, unknowable, and ineffable… photographer Jan Kempenaers captures their all of their impassive power.
Most efforts to explain design at Apple end up reducing a complex 37-year history to bromides about simplicity, quality, and perfection—as if those were ambitions unique to Apple alone. So Fast Company set out to remedy that deficiency through an oral history of Apple’s design, a decoding of the signature as told by the people who helped create it. A longer version of the story that includes material not published elsewhere is available in the Byliner original ebook, Design Crazy.
“This is our signature,” Apple's gauzy television ads proclaim, referring to the familiar words that the company stamps on the undersides of its products: designed by Apple in California. The ads fall in the grand Apple tradition—beginning with the “1984” Super Bowl spot—of seeming to say a great deal while revealing little. The singular Cupertino computer company is one of the most intensely competitive, pathologically secretive organizations in the world.
If there is one thing that CEO Tim Cook doesn’t want people to know, it’s what dwells behind his company’s “signature.” As a result, most efforts to explain design at Apple end up reducing a complex 37-year history to bromides about simplicity, quality, and perfection—as if those were ambitions unique to Apple alone.
So Fast Company set out to remedy that deficiency. It wasn’t easy. Precious few designers have left SirJonathan Ive's industrial design group since he took over in 1996: Two quit; three died. (We talked to the two who quit, among dozens of other longtime Apple veterans.) What we found is that the greatest business story of the past two decades—how Apple used design to rise from near bankruptcy to become the most valuable company in the world—is completely misunderstood.
On November 1st, the Area 23 Movember initiative kicked into full gear with an agency-wide “Shave the Date” event. A barber brought in just for the event shaved each male team member’s face, giving them a blank canvas upon which to start growing their finest follicular fashion statement. Mo Sistas and the follicularly challenged were able to try on virtual mustaches.
And although during Movember there’s a lot of hub-bub around mustaches, raising awareness about men’s health is what it’s really all about.
Did you know that every 2.1 minutes a man is diagnosed with prostate cancer? This means over 238,000 new cases each year. The kicker, though, is that if detected and treated early, prostate cancer has a 97% success rate. Getting regular screenings and encouraging the men in your life to do the same can make a huge impact.
Here’s where our 23 Staches come in. Our goal is to raise $5,000 for the Movember foundation and we’re 43% of the way there with $2,132 so far.
In addition to finding a unique way to increase awareness about men’s health, specifically prostate and testicular cancer, the Movember foundation raises funds for several charitable organizations and research efforts. For more information about where donations to the 23 Staches team and the Movember foundation are used, visit http://us.movember.com/programs.
To help us reach this goal, we need your help! Visit http://moteam.co/23-staches to join our team, donate, and become inspired to reach your own Mo’tential.
So join with us and grow your own mustache, support as a Mo Sista, or donate online to give every man a better chance to reach his full potential.